Let’s say that your business offers a financial spending and tracking tool to customers. You can also use your new app to reach out to long-lost customers, seeing if they’re interested. If you’re a dealership who just rolled out an app to view a car’s metrics, show the ad to anyone who owns a car with these capabilities). (Note that you can change these timeframes more, depending on your business, and they’ll still be effective. Use custom audiences to show ads to users who have purchased from you within the past 30-90 days, depending on your customer lifecycle and typical buying periods. If you’re a business whose app is an extension of your site or your products or services, you should start by targeting existing customers.
Stitch Fix’s mobile app allows users to take a sneak peek at their upcoming fix, for example, and bank apps let you make transfers and deposit checks remotely. While some apps are an entire business (like Candy Crush, which is the entire product the business stands behind), many apps are designed to offer additional services or convenience for customers. In this post, we’re going to take a look at seven simple strategic steps you can take to increase your mobile app downloads on Facebook Ads and Instagram Ads.
You need to convince them that it’s worth the effort to download the app, taking up valuable space on their phone. This is true whether you’re trying to connect with cold audiences or to get existing customers to download a mobile app. Getting users to download your apps, however, can be a little tricky. Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it’s clear that apps are inherently valuable. Around 42% of even small businesses have mobile apps, and an additional 30% are planning on creating one soon. We’ve come a long way since games like Tetris were the only “add-ons” that we’d have on our phones. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads. When you’ve invested a significant amount of time and money into a mobile app, you want to make sure that it’s getting downloaded and seeing engagement.
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